Mereke Atrauov is a senior graphic designer at Yandex. I create visual communications for Yandex Music, Kinopoisk and Afisha in Kazakhstan and Uzbekistan.
I’m also a design vibe coder: I build tools in Claude Code that produce creatives without contractors and cut asset production from days to hours.
Experience
Senior Marketing Designer
Music, Kinopoisk, Afisha
2024 — present
Visual communications for Yandex Music, Kinopoisk and Afisha in Kazakhstan and Uzbekistan: special projects, out-of-home, digital and in-app. Refreshed the media services’ brand books, create templates and guides for performance, and build Claude Code tools that take contractors out of creative production.
Sadraddin Listening Party
Same-day promo and in-app, art direction of the event at Almaty Arena
11,500 guests, +6,449 Plus subscribers, 13,212 pre-saves — #1 in Kazakhstan
Playlist builder
A Claude Code tool: takes text and photos, removes the background and crops by itself
Dropped the agency — $20,000 saved a year
Performance builder
A Claude Code tool: from media-kit photos to a finished creative
10–15 releases a month without contractors
AI production
3D for Afisha, Kinopoisk and Music in Krea AI: Leningrad, Comic Con, Plus Fan
Hours instead of days, no outsourcing costs
STREETKHANA, Kinopoisk
Every format from out-of-home to in-app, 3D logo concepts made with AI
230K views, +3,470 subscribers
Plus Fan
Identity from scratch, landing page, in-app and performance
2,000 season ticket holders in Q1
Valentine’s Day, Yandex Music
Valentines from 7 artists, out-of-home with song lyrics, in-app
622K audience
Always-on performance
Three rounds of templates, iterated to a working formula
Best CPA — the basis for hundreds of creatives
Artists by city
Identity and every format, from out-of-home to merch
Music’s first regional campaign: 7.7M reach
Global new releases, Universal
Out-of-home, metro car branding, a Taylor Swift campaign
7M reach in Uzbekistan, +4,133 subscribers
Prod by
Identity and design system, final-quality AI images
22,573 full-screen impressions
Service launch
Assets for every digital format in Kazakhstan and Uzbekistan
DAU +3% and +5%, non-subscriber listening +30% and +64%
Abai 180
Art direction and in-app, quotes from the Book of Words in six cities
1.3M reach, 33 free placements
Kinopoisk Sport
A new visual style for Kazakhstan and Uzbekistan
Launches with up to 9.7M reach
Senior Marketing Designer
2023 — 2024
Creatives for 5 major ad campaigns in Kazakhstan and 2 New Year campaigns in Russia and Kazakhstan, one approach to out-of-home. Art direction of storyboards, motion videos and 3D. Websites, promo landing pages, performance, SMM and onboarding. Identity and website for the Look to the Right project.
Yandex Maps MAU in Kazakhstan grew from 600K to 1.64M
New Year, Russia
A key visual that ties Yandex Maps to New Year
The visual scaled to 5 scenarios
New Year, Kazakhstan
Adapted the Russian visual: route features in a local context, new illustrations, a Kazakh-to-Russian transition animation
A visual that clearly stands apart from previous campaigns
Live bus tracking
Redesign of the 2023 visual for the new identity: white background, 3D icons, YS Geo typeface, a video for a 3D screen
One visual for Almaty and Astana, even though the routes in the two cities differ a lot
Lead Marketing Designer
2019 — 2023
Identity, brand book, icons and illustrations for products with an audience of over 9M. Presentations and ad creatives with marketing, banner and presentation builders for sales, A/B tests of creatives.
Branding for 7 products
Skills
Art direction
Identity
Typography
Performance creative
Vibe coding
AI generation
Figma, Photoshop, Illustrator, InDesign, Claude Code, Krea, Nano Banana Pro
Awards
Jolbors Festival 2024
Look to the Right
Gold, silver, 3 bronzes
Education and languages
Nazarbayev University
Bachelor of Economics, 2021
Kazakh, Russian
Native
English
IELTS 7.0